This Cookie Policy describes how WeatherTech Direct, LLC and any of its affiliates (together "WeatherTech" or "we", "us" or "our") uses cookies, pixel tags, web beacons, clear gifs, and other tracking technologies (collectively "Cookies") when you visit our Site. This Cookie Policy provides additional information about the Cookies that are deployed on our Site, as well as the options you have to control them.

We may change this Cookie Policy from time to time to reflect changes in the Cookies we use and how we use them.

What is a Cookie?

A Cookie is a small text file that a website saves on your computer or mobile device when you visit the website. This small text file may include a unique identifier that distinguishes your computer or mobile device from other devices. Web beacons / pixel tags are small graphics on a webpage that monitor your activity when viewing a webpage.

Why do we use Cookies?

We use Cookies and other tracking technologies to learn whether the Site is operating optimally, to learn whether you are a repeat visitor, for personalized advertising, and to provide us with valuable data and statistics about the usage and effectiveness of our Site. We may combine information gathered from Cookies with other Personal Information.

Generally, the type of information we collect through Cookies is specific to your computer or other device and includes the IP address, date and time the device accessed our Site, what parts of our Site were visited, your internet services provider, the device ID number, approximate geographic location, browser type, the websites you visit before and after coming to our Site, and whether the web pages requested were delivered successfully.

First-Party and Third-Party Cookies.

Cookies may either be "first-party" or "third-party." A first-party Cookie allows your web browser to talk to the actual website that you are visiting (i.e., this Site). A third-party Cookie allows your web browser to talk to a third-party provider providing services or features on the website you are visiting. These parties may place unique Cookies on your computer or mobile device when you visit our Site to collect information about your use of our Site and potentially other online activities you engage in over time across different websites. The information collected from third party Cookies are collected directly by the applicable third-party and are subject to their privacy policy.

How Long do Cookies Last?

• Session Cookies Once placed, a "session Cookie" remains on your computer or mobile device during your visit to a website and automatically expire when you close your browser. We use session Cookies to help you navigate our websites faster, and, if you have an account with us, to enable us to give you information that is more relevant to you.
• Persistent Cookies Once placed, a "persistent Cookie" remains on your computer or mobile device after you close your browser and remain on your computer or mobile device until an expiration date set by the source of the persistent Cookie unless you disable or delete them. Persistent Cookies keep a record of certain activities you engage in across our websites (and in some cases across other websites). Persistent Cookies may be used for a variety of purposes, including remembering your preferences and choices when using our websites, keeping track of items you place in your shopping cart on our websites but do not purchase before leaving, and to deliver advertising that is relevant to you.

What Types of Cookies do we use on our Site?

We use the following categories of Cookies on our Site. Please note, we provide more information about certain categories in the sections below.

• Essential - These Cookies enable the Site to function properly and cannot be switched off.
• Personalization - Enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.
 
• Analytics - These Cookies are used to collect information about how you use our Site. For example, we collect information about which of our pages are most frequently visited, and by which types of users. We often use third-party vendors to provide this information. In that case, the vendor collects information about website usage and uses it to provide us with reports and insights that we can use to better understand and measure how users interact with our Site, predict patterns and future behavior based on users' past use of the Site and other Site, and improve our advertising.
• Targeted Advertising - These Cookies are used to collect information about your visit to our Site, including the content you have viewed, the links you have followed and information about your browser, device and your IP address. These Cookies may be set by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites.

Disabling Cookies.

Most browsers automatically accept Cookies. You can disable this function, but disabling Cookies may impact your use and enjoyment of the Site. Not all features or functions of the Site may work properly if you disable Cookies. You cannot disable all Cookies, such as Cookies that are essential to the functioning of the Site.

How can you control Targeted Advertising Cookies?

Opt-Out Preference Signal. You may opt out of the sale or sharing of your Personal Information by broadcasting an opt-out preference signal, such as the Global Privacy Control ("GPC") (on the browsers and/or browser extensions that support such a signal). To download and use a browser supporting the GPC browser signal, click here. If you choose to use the GPC signal, you will need to turn it on for each supported browser or browser extension you use.

Advertising Networks. To change your preferences with respect to certain online ads and to obtain more information about third-party ad networks and online behavioral advertising, visit National Advertising Initiative Consumer opt-out page or the Digital Advertising Alliance Self-Regulatory Program. Changing your settings with individual browsers or ad networks will not necessarily carry over to other browsers or ad networks. As a result, depending on the opt-outs you request, you may still see our ads.

Browser Settings. Alternatively, most web browsers allow some control of most Cookies through the browser settings. To find out more about Cookies, including how to see what Cookies have been set, visit www.aboutcookies.org or www.allaboutcookies.org.

Find out how to manage Cookies on popular browsers:

• Google Chrome
• Microsoft Edge
• Mozilla Firefox
• Microsoft Internet Explorer
• Opera
• Apple Safari

To find information relating to other browsers, visit the browser developer's website.

Specific "Cookies" used on our Site

Personalization

Personalization Cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

Analytics

Analytics Cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

Targeted Advertising

Targeted Advertising Cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.